Facebook "Ads" Marketing is great for local "service-based" companies and local "transaction-based" companies. The service-based companies typically need their phone to ring while the retail-based companies need people walking in the door. What I do NOT do are Facebook posts to get Likes, Shares, Comments, Engagement. That stuff doesn't make your phone ring today. That's good for long term branding. This type of Facebook marketing should be done by someone in-house. Facebook has changed their algorithm this year and this strategy is not effective anymore. If a business wants to get in front of their fans, Facebook requires companies to "boost post". There is no more organic reach within Facebook. Those days are over.
Facebook may have started out as a social network for college students, but, by now, nearly everyone with an internet connection is using it. The minimum age requirement is 13, and there is reason to believe it is being used by all other age groups.
Facebook doesn’t publicly release data on their most popular age group, but a survey by Pew showed that social networking is most popular with the 18-29 age group. Its popularity decreases with age. It is least popular with those 65 and older.
I can assure you that, no matter what age group you’re targeting, there will be more than enough of those users on Facebook.
Facebook went from being unknown a little over a decade ago to billions of people using it today. Has there ever been a success like Facebook?
And perhaps more importantly, with that momentum, do you think there will be anything that will stop it? Will it go from billions of active users to millions or even thousands over the next decade?
Probably not. Facebook is here to stay.
And with such a large user base, ignoring Facebook really isn’t an option for most marketers. You can bet your ideal market is using Facebook nearly every day. The question is: how do you target all of those users with your marketing?
The good news is that the Facebook advertising platform allows you to zero in and specify the type of people you’re looking for. You can target by location, demographics, and interests.